In every industry, the case for maximising the potential of an existing customer base is compelling. The channel is no different. Sam Paris, Vice President Services & Annuities, Renewals, reveals…
Author: Sam Paris
Why renewals are central to success in an increasingly software-driven world
In Cisco’s most recent fourth quarter, the networking giant revealed that its transformation to a software company is well and truly underway. More interestingly, software subscriptions now make up 70%…
Digital distribution with Westcon-Comstor. Driving supply chain innovation
From the customer’s perspective software subscriptions, usage billing and licences are a dream. Simply sign up, begin to use, and get value. There are no upfront commitments, big capital outlays…