In every industry, the case for maximising the potential of an existing customer base is compelling. The channel is no different. Sam Paris, VP Lifecycle and Recurring Offers reveals how…
Author: Sam Paris
How solution lifecycle management is driving customer success
Gartner predicts that by 2024, more than 45% of IT spending on system infrastructure, infrastructure software and business processing outsource will shift from traditional solutions to cloud. This shift towards…
Beyond the sale: how COVID-19 has brought solution lifecycle management into sharp focus
The COVID-19 pandemic has accelerated digital transformation, but we were living in an increasingly software-driven world long before COVID-19. Sam Paris, Vice President – Commercial Technology, looks at how cloud…
Why renewals are central to success in an increasingly software-driven world
In Cisco’s most recent fourth quarter, the networking giant revealed that its transformation to a software company is well and truly underway. More interestingly, software subscriptions now make up 70%…