The debate about whether the industry will move from a traditional license-and-maintenance model to a subscription-based model is long over. With Cisco shifting increasingly to software and subscriptions, partners must…
Category: Digital Distribution
Recurring offers – keeping in lockstep with Cisco
Cisco is increasing recurring offers as part of its long-term business strategy, partly in response to changing customer requirements. This software-and-services-first focus provides partners with improved flexibility, margins, and, above…
Recurring offers: the key to unlocking more opportunities to grow and deliver value
Recurring software and services offers provide value in the longer term by aligning your business with the direction both vendors and consumers are heading in. Tom Saunders looks at how…
Recurring offers: where the smart money is
The shift to software and subscription models is underway, and it’s critical that partners secure this profitable revenue opportunity. The bottom line? It makes sense financially. Migrating your business from an…