Services not only expand the revenue of a deal, but also drive incremental margins. By building a robust services practice, you can strengthen the Cisco solutions you already sell, add…
Category: Insights
5 reasons recurring revenue models work
Make the most of Cisco Recurring Offers by Tom Saunders, Cisco Services & Software Sales Lead EMEA The debate about whether the industry will move from a traditional license and…
Up close and personal: on the road with Comstor’s Cisco Sales Specialists
Comstor’s new team of Sales Specialists are taking Cisco’s portfolio on the road across EMEA in a new, branded fleet. Focused on enterprise networking, the face-to-face meetings, live demos and…
Why renewals are central to success in an increasingly software-driven world
In Cisco’s most recent fourth quarter, the networking giant revealed that its transformation to a software company is well and truly underway. More interestingly, software subscriptions now make up 70%…